SPE TRACE
La herramienta de negocio clave para tu compañía.
Servicio Enterprise de control de posicionamiento, autoridad y gobernanza de marca para organizaciones
que exigen una solución estructural sobre cómo su compañía es interpretada por el sistema.
Auditoría SIO
Brand Rank
Control, seguimiento y autoridad de marca en IA. Cada día. Sin pausas. La única plataforma que convierte la visibilidad generativa en un activo medible de negocio.
Brand Rank
Governance
Mide, corrige y estructura tu autoridad en el sistema.
Control how
your company
exists inside AI.
Trace monitors position, authority, narrative, and drift across the AI systems that already influence how you are discovered, compared, and chosen.
This isn't mention tracking. It's a continuous operational intelligence layer to understand and control how your company exists inside AI.
SIO: Semantic Intelligence Optimization.
Medimos
Auditoría SIO
Corregimos
Optimización
Monitorizamos
Brand Rank
Tracking continuo · el sistema trabaja y se conecta contigo
Recurrencia mensual · 15 días gratis · sin tarjeta
Drift detectado — competidor absorbe espacio semántico en mercado DE
IA_REUSE_SCORE 84 — /blog/sio-guide listo para ser citado por RAG
Correlación Tráfico↔IA: +32% menciones → +18% tráfico orgánico Q1
GA4+TRACEAcción prioritaria: convertir párrafo 3 de /about en lista — mejora CITABLE_BLOCKS
TRACESemantic Relevance +14 pts tras actualizar llms.txt y metadata.json
Alucinación detectada — ChatGPT describe sector equivocado en JP
ChatGPTTOP_PRIORITY_FIX: /services — párrafo 2 sin CITABLE_BLOCKS detectables
PerplexitySPE Agent — "¿cómo rankean mis competidores hoy?" · respuesta generada
ChatGPTTruth Score caído a 41 — 2 reviews sin respaldo verificable detectadas
7 reglas activas · schema.org en /pricing → impacto estimado +8 pts IRI
TRACEGA4 integrado — 847 sesiones correlacionadas con menciones IA esta semana
GA4+TRACEDecay narrativo 2.8% mensual — intervención SIO recomendada antes de Q2
Drift detectado — competidor absorbe espacio semántico en mercado DE
IA_REUSE_SCORE 84 — /blog/sio-guide listo para ser citado por RAG
Correlación Tráfico↔IA: +32% menciones → +18% tráfico orgánico Q1
GA4+TRACEAcción prioritaria: convertir párrafo 3 de /about en lista — mejora CITABLE_BLOCKS
TRACESemantic Relevance +14 pts tras actualizar llms.txt y metadata.json
Alucinación detectada — ChatGPT describe sector equivocado en JP
ChatGPTTOP_PRIORITY_FIX: /services — párrafo 2 sin CITABLE_BLOCKS detectables
PerplexitySPE Agent — "¿cómo rankean mis competidores hoy?" · respuesta generada
ChatGPTTruth Score caído a 41 — 2 reviews sin respaldo verificable detectadas
7 reglas activas · schema.org en /pricing → impacto estimado +8 pts IRI
TRACEGA4 integrado — 847 sesiones correlacionadas con menciones IA esta semana
GA4+TRACEDecay narrativo 2.8% mensual — intervención SIO recomendada antes de Q2
Tu marca
ChatGPTCompetidor A
ChatGPTCompetidor B
ChatGPTCompetidor C
ChatGPTCompetidor B
GeminiTu marca
GeminiCompetidor A
GeminiCompetidor C
GeminiTu marca
PerplexityCompetidor A
PerplexityCompetidor C
PerplexityCompetidor A
ClaudeTu marca
ClaudeCompetidor E
ClaudeTu marca
ChatGPTCompetidor A
ChatGPTCompetidor B
ChatGPTCompetidor C
ChatGPTCompetidor B
GeminiTu marca
GeminiCompetidor A
GeminiCompetidor C
GeminiTu marca
PerplexityCompetidor A
PerplexityCompetidor C
PerplexityCompetidor A
ClaudeTu marca
ClaudeCompetidor E
ClaudeAnálisis algorítmico de posición,
autoridad y narrativa.
Vendemos algo incómodo.
Medir cómo los algoritmos entienden tu empresa.
Porque hoy existe una distancia medible entre lo que tu marca ES y lo que la IA cree que es.
Esa distancia te cuesta dinero.
1. Primero la medimos.
2. Después corregimos la arquitectura semántica que la provoca.
3. Y finalmente la monitorizamos para que no vuelva a aparecer.
Eso es SIO — Semantic Intelligence Optimization.
Elige tu profundidad de análisis
En la primera fase defines las necesidades de tu empresa para saber hasta dónde es necesario mapear. Si introduces datos económicos, el análisis será más profundo y los porcentajes de mejora más precisos. Medimos veracidad, presencia, autoridad y coherencia narrativa de tu marca.
22 motores propietarios + 5 agentes
Una vez que nuestra ingeniería matemática (compuesta por 22 motores únicos) ha procesado los resultados, 5 agentes especializados — Estrategia, Crecimiento, SEO, B2B y Marketing — cruzan los vectores hasta alcanzar un consenso sobre tu posición algorítmica.
Recibes tu roadmap completo
No un informe genérico. Un plan de acción con correcciones priorizadas, arquitectura semántica que necesitas y los pasos exactos para que la IA te entienda, te cite y te recomiende, para conseguir la autoridad y posicionamiento semántico que te mereces.
+700
empresas analizadas con nuestra ingeniería propietaria
22 motores matemáticos propietarios procesan simultáneamente cada análisis. Similitud coseno, cadenas de Markov, ontologías semánticas y modelos de consenso multiagente. Ingeniería que no se compra — se construye.
Usamos modelos que estructuran el mercado
This is what you get.
Data no one else measures.
We measure the distance between your narrative and the global algorithmic interpretation and transform it into a measurable competitive advantage.
Financial ImpactRevenue Impact Analysis
How much money you're losing each month from semantic misalignment in AI.
Strategic PlanStrategic Action Plan
Prioritized corrections with quantified impact, step by step.
Executive ReportExecutive Summary
36-month growth projection and competitive positioning.
Geographic IntelGeo-Semantic Intelligence
Your brand's perception across 40+ countries. Where you fail, where you dominate.
This is just a sample — 4/16 deliverables with actionable data.
In certain markets and industries, this variable can impact between 30% and 65% of the acquisition cost in the country where your company operates.
This is not a
mention tracker.
It's a continuous operational intelligence layer that observes how your company is positioned, interpreted, and moved within AI. Your company inside AI, under control.
AI already influences how
you are discovered and compared.
Trace converts that invisible layer into clear signals of position, authority, drift, and competitive risk.
Observe, compare,
alert, and orient.
Trace monitors categories, entities, narratives, and semantic shifts so your team operates with real context.
Stop looking
too late.
Trace detects changes before they turn into loss of visibility, authority, or demand.
Pricing
Dos productos, una plataforma.Operativa: Brand Rank
- Cobertura Total (8 Modelos IA): Monitorización algorítmica diaria con 1.000 sondas en ChatGPT, Gemini, Claude, Perplexity y motores emergentes.
- Alarma Early-Warning de Drift: Alerta automática al detectar que un competidor (hasta 5 rivales top) empiece a robar tu cuota de recomendación.
- Server MCP y API REST: Control total. Consulta y opera toda la métrica de tu marca directamente desde tus asistentes IA corporativos (Cursor, Claude) o intégralo en tu propio stack B2B.
- Mapas de Latencia UMAP (Heatmaps): Visualiza topográficamente la densidad de tu marca frente a todo el ecosistema de rivales en un espacio vectorial tridimensional.
- Panel de Inteligencia Operativa: Controla las probabilidades matemáticas de cómo será narrada tu empresa. Audita, proyecta y protege tu marca desde tu propio dashboard de uso diario.
Sin tarjeta de crédito.
Founding Member Beta
Prueba el Ecosistema
Toma el control absoluto de tu posicionamiento, protege tu narrativa y consolida la autoridad de tu activo B2B más valioso.
Frequently Asked Questions
Why does this give me an unfair advantage?
We've identified and mapped semantic fields that no one else is measuring — the invisible space where AI models form opinions about your brand. We've developed proprietary formulas to quantify this. While the market is still debating whether AI perception matters, we're already measuring it, predicting it, and correcting it. Clients who act now are positioning themselves months ahead of every competitor in their vertical.
What makes SPE Trace different from anything else?
We built the world's first Semantic Entropy Prediction Engine. Most tools read the present. We calculate how your narrative will decay across markets and geographies — before it happens. This is not SEO. This is not brand monitoring. This is algorithmic perception science.
Why isn't regular SEO enough?
SEO targets Google's search results. But AI models now form their own opinions about your brand — independently. If you don't control how AI describes you, it invents its own narrative. And you'll never know until it costs you customers.
What do I get?
A complete Brand Intelligence Audit: your competitive positioning map, a multi-agent consensus analysis, market-by-market perception gaps, and a strategic action plan to correct your narrative across all major AI models.
How long does the audit take?
The full audit propagates across our 40+ country analysis grid over 24 hours. This ensures statistical significance — not a snapshot, but a real consensus.
Who is this for?
CMOs, brand directors, and growth teams at companies that depend on digital perception. If AI-driven search, chatbots, or LLMs influence how your customers discover you — this is for you.
Do you store my brand's data?
Stateless for client data — no company-specific results are retained after your report is generated. We store only aggregated, anonymized calibration metrics to improve engine accuracy across all scans. Your brand narrative, source content, and AI responses are never stored.
What happens after the audit?
Your dashboard stays accessible for 40 days, so you can review and act on your results at your own pace. You receive a full strategic action plan with prioritized corrections. Many clients see measurable improvement in algorithmic positioning within weeks of implementing the recommendations.
What is SIO? How is it different from SEO and AEO?
SIO stands for Semantic Intelligence Optimization — a new discipline created by SPE Trace. The key difference lies in WHAT is measured. SEO measures your rank in search results (position). AEO measures whether AI mentions you (visibility). SIO measures the DISTANCE between what your brand truly is and what AI believes it is — the semantic gap. This gap has real components: factual accuracy (does AI get your founding date right?), narrative coherence (does AI tell a consistent story about you?), authority resonance (does AI perceive you as a leader?), and adversarial resilience (does your story hold under pressure?). SIO doesn't optimize for appearances. It optimizes for truth.
How is SIO measured?
SIO introduces a completely new measurement framework based on semantic distance — the quantifiable gap between truth and AI perception. The core metrics are: Semantic Accuracy (SA) — how factually correct is AI's knowledge about you? This is decomposed into sub-scores: Authority Resonance (AR) — does AI recognize your market position? Factual Verification (FV) — are dates, claims, and figures correct? Semantic Coherence Distance (SCD) — how fragmented is AI's understanding across different queries? Contextual Recall Index (SRI) — does AI recall you in the right contexts? Cross-Model Consensus Score (CSS) — do ChatGPT and Gemini agree about you, or does each tell a different story? And finally: Truth Score — the composite distance between reality and AI perception, expressed as a single number. A Truth Score of 100 means AI perfectly understands you. Most brands score between 30-60 — meaning AI is getting your story wrong more often than right.
What makes SIO content different from SEO content?
SEO content is built for keywords and crawlers. SIO content is built for semantic truth. The difference: SIO content ensures every factual claim on your website is verifiable, structured, and unambiguous — because AI models absorb these claims and repeat them. If your website says 'industry leader' but AI can't find evidence to support it, the semantic distance grows. SIO content includes: machine-parseable facts (founding dates, team size, certifications), consistent narrative anchors (the same core story told across every page), structured authority signals (case studies, metrics, third-party validation), and semantic disambiguation (making sure AI knows exactly what category you belong to, not a similar-sounding competitor). The goal isn't to rank — it's to reduce the distance between what you ARE and what AI BELIEVES.
How is SIO validated?
SIO validation is empirical, not theoretical. We fire hundreds of real probe queries at live AI models (ChatGPT, Gemini) and measure the DISTANCE between what they say and what's true. Each probe captures: brand mention accuracy (did AI get the facts right?), narrative drift (did the story change between queries?), competitive displacement (did AI confuse you with a competitor?), and adversarial resilience (did your narrative break under pressure?). The 24-hour longitudinal study captures temporal stability — because AI perception isn't static, it fluctuates. The output is a measurable semantic distance score with a corrective roadmap: exactly which claims need anchoring, which facts need reinforcing, and the projected revenue impact of closing the gap.
Why should I care about SIO now?
Because AI models are becoming the primary interface for business discovery. When a procurement team asks ChatGPT 'who are the best providers in X?', your brand's semantic position determines whether you're recommended, ignored, or worse — described with hallucinated information. Companies that invest in SIO now are building algorithmic moats: the AI models that train on corrected narratives will carry that positioning forward for years. The first movers in SIO will own their category in the AI era, just as the first movers in SEO dominated Google for a decade.
Is SPE Trace patent protected?
Yes. SPE Trace is protected under US Provisional Patent Application No. 63/930,786. The core methodology — quantifying semantic distance between brand reality and AI perception using multi-model consensus — is proprietary and cannot be replicated. This is not an optimization plugin; it is a measurement framework with no equivalent in the market.
Does SPE Trace analyze in multiple languages?
Yes. Our Geo-Probing Engine queries AI models in 6+ languages (English, Spanish, French, German, Portuguese, Japanese) to measure how your brand is perceived across different linguistic markets. Each language zone returns independent mention rates and viability scores. This reveals opportunities where your brand has zero AI presence — unoccupied semantic territory you can claim before competitors.
What is Brand Rank and why do I need a continuous presence monitor?
Brand Rank is SPE Trace's continuous monitoring layer. While the audit gives you a high-resolution photograph of your brand, Brand Rank is the surveillance camera that never turns off. It works as a permanent radar that automatically queries the main AI models (ChatGPT, Gemini, Perplexity, Copilot) about your industry, recording how they mention you, what position they place you in, and how your visibility share fluctuates every day. The system incorporates adaptive learning: each probing cycle refines its understanding of your position within the ecosystem. The core capabilities are: Presence Monitor — automated daily measurement of how each AI model mentions, recalls, and positions you against competitors. Drift Detection — early alerts when your brand narrative shifts or deteriorates in any model, before it translates into customer loss. Competitive Ranking — an updated share-of-voice table showing what real percentage of your industry's space your brand occupies vs each competitor. Direct Connection — your company integrates via MCP (Model Context Protocol) or REST APIs, allowing operational intelligence to flow in real time to your marketing, management, and strategy teams, with no intermediaries or external dashboards. The underlying reason is simple: AI's perception of your brand changes every day. If you're not monitoring it, you're flying blind in the channel that will most influence purchasing decisions for years to come.
How is SPE Trace different from other AI monitoring platforms?
The fundamental difference lies in WHAT is measured and to WHAT END. Most platforms on the market count mentions or measure whether AI 'names you'. We measure something completely different: the semantic distance between what your brand truly is and what AI believes it is — and we tell you exactly how to correct it. SPE Trace is backed by proprietary market studies, published research on Semantic Intelligence Optimization (SIO), and a multi-model consensus methodology with no equivalent in the industry. The concrete differences: Other platforms measure visibility (do they name me?). SPE Trace measures semantic distance (is what they say about me true?). Other platforms generate descriptive reports. SPE Trace proposes concrete operational solutions with impact quantified in euros — each recommendation includes impact scoring, estimated effort, and real evidence extracted from probes. Other platforms do point-in-time analyses. SPE Trace runs uninterrupted monitoring with built-in learning that becomes more precise with every probing cycle: real-time competitive ranking, narrative drift alerts, share-of-voice analysis broken down by AI model, and auto-prioritized recommendations ranked by urgency. Other platforms operate in isolation. SPE Trace connects directly to your infrastructure via MCP or APIs, turning intelligence into action within your own workflows. The result: it's not a mention tracker — it's an operational intelligence system that diagnoses, proposes, measures, and learns.
What's the difference between the audit and Brand Rank?
They are two complementary products designed for different moments in your brand's life. The audit (Scan) is a deep landing, a forensic diagnosis. It maps your current situation with surgical precision: it analyzes how each AI model perceives you, identifies the semantic gaps between your reality and algorithmic perception, and generates an exhaustive report with strategic recommendations prioritized by economic impact. It's the starting point — it tells you exactly where you stand, what you're missing, and what to fix first. It includes: multidimensional Truth Score, 6-component brand integrity analysis, competitive perception map, revenue impact analysis, Consensus NLP Verdict, and SIO deployment kit. Brand Rank, on the other hand, is day-to-day operations. Once you know where you stand, you need a tool that permanently watches that corrections are working, that competitors aren't overtaking you, and that AI's narrative about your brand stays aligned with reality. Brand Rank provides: automated recurring probing of all AI models about your industry, updated competitive ranking table with real share-of-voice by model, automatic narrative drift detection and alerts when your position changes, operational recommendations generated by the heuristic engine (FAQ gaps, grounding gaps, weaknesses by model), longitudinal history showing your evolution over time, and direct connection via MCP/APIs so intelligence flows to your teams without friction. In short: the audit tells you 'here's where you are and this is what you need'. Brand Rank tells you 'this is happening right now and this is what you should do today'. Together they form a complete brand intelligence system for the AI era.
SIO™
Semantic Intelligence Optimization
“From visibility to structural interpretation.”
This whitepaper introduces SIO — a measurement discipline that quantifies the semantic distance between brand reality and AI perception, models narrative entropy, and connects algorithmic interpretation with economic impact.
Governance in complex environments
Strategic decision-making based on the topographic analysis of the ecosystem.